MEDIA PLACEMENT
iFree & vFresh Coverseat in Intercity Train
As FMCG company, Borden Eagle promotes comfort oils that suits best to accompany long distance trips. Collaborating with MacroAd to execute Media Placements in Trains was one of the best way to go
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Share of View in the placements are exclusive, there's no other competing brand within the same train, such factor helps us maintain brand top of mind among Intercity Travelers
Maria Margaretha , Marketing, Borden Eagle Indonesia
Located in Jakarta – Surabaya & Jakarta – Jogjakarta, Train trips reaches up to 6 hours each
