MEDIA PLACEMENT
McDonald’s National Breakfast Day Programmatic Ads @ Commuterline TV
MacroAd as Integrated Advertising Media Out of Home Environment entrusted by McDonald’s Indonesia through OMD Indonesia to boost National Breakfast Day Campaign
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Ads message broadcasted in Commuterline TV will adjust depending on the correlation train position & following train station to point the nearest McDonald's outlet
Rahul Divay , General Manager OMD Indonesia
To support such campaign, McDonald’s through OMD Indonesia developed Programmatic Contextual Ads with MacroAd;
By placing breakfast menu McDonald’s during selected Morning Slot, As well as integrating HTML5 Map Placeholder as responsive widget
