MacroAd in KRL Commuter Train Network:
MacroAd LINIKINI
MacroAd’s dedicated KRL TV Channel, broadcasting programs & ads in audio visual format inside the train carriages.
present in
231
train carriages
more than
924
screens installed
reaching
270
potential daily audience
equipped with
audio

for better ads delivery

Q: Have you seen MacroAd LINIKINI Screen?
Q: Did you listen from the sound of Screen?
Commuter’s MacroAd LINIKINI Interest Level
Information summarized from Nielsen Adhoc Survey for MacroAd, 10+ Commuters Jabodetabek, n=764
MacroAd in KRL Commuter Train Network:
Audience Profiling
Information summarized from Nielsen Consumer Media View Report Q1-2018 & PT. Kereta Commuter Indonesia
Incidence of going out of home in Jabodetabek
Type of Vehicle Used for going out of home
KRL Commuter Line Trips & Passenger Growth
84
Stations
76
Trainsets
784
Carriages
Minimum
Average
Maximum
2
Stations
10
Stations
24
Stations
Demography & Behavior Quick Statistics

Gender

Age

SEC Class

Frequency

Departure from

Occupation

Demography & Behavior Quick Statistics

Gender

Age

SEC Class

Frequency

Departure from

Occupation

64
Enjoy the fun in
Shopping
75
Can’t lose their
mobile phones
68
Always try new
things earlier
70
Internet is the
first source of
information
Estimation of Cost per Impression

daily commuters

1,000,000
17
X

operational
hours

231
784

Carriages
w/ screens

Total
Carriages

=
17,332

avg. people reach / hour

IDR
550000
17,332

21+ Spot TVC
All Day Rate

avg. people
reach / hour

=
IDR
31.19

cost per impression

Estimated impression figures above is 30s videos with audio
n = 100
Results obtained from average 1 -2 month(s) Looping (1,230 spots)
Information summarized from Compilation of MarkPlus’ Post Buy Research in MacroAd, @ n = 100